Reddit has officially named cricket legend Sachin Tendulkar as its new brand ambassador. This exciting partnership is part of Reddit’s effort to deepen its connection with sports fans, particularly those who are passionate about cricket.
Starting this month, Reddit users will be able to interact with Sachin Tendulkar in dedicated communities, such as r/SachinTendulkar. Through his official Reddit account, u/SachinTendulkar, he will share his personal stories, thoughts on cricket, and special content for fans. He will also be featured in upcoming marketing campaigns across India and international markets.
Tendulkar shared his excitement about the partnership, saying, “I’m especially looking forward to discovering conversations on r/IndiaCricket and r/IndianSports. It’s a unique platform where people truly share what they love. This gives me a chance to connect with fans in new ways.”
Reddit’s Vice President of International Growth, Durgesh Kaushik, said they are thrilled to welcome Tendulkar. “We want cricket fans from around the world to come together, connect, and engage directly with the Master Blaster,” he said. “His presence will make Reddit a more exciting space for sports lovers.”
Reddit has seen big growth in its sports communities, with over 1,000 active groups and more than 30% growth year-over-year. Cricket-related communities, such as r/IndiaCricket, have seen a 73% increase in activity, with over 3.7 billion views and 32 million user interactions in the past year.
By partnering with Tendulkar, Reddit aims to bring fans even closer to the sport and offer new ways to connect with one of cricket’s most iconic figures.