Ray-Ban is bringing a distinctly Indian sense of style and self-expression into its next chapter. The global eyewear brand has announced Ranveer Singh as its first brand ambassador for India, bringing the actor’s unmistakable personality, creative energy and fashion-forward approach to both Ray-Ban and Ray-Ban Meta.
The partnership brings together a brand with generations of cultural relevance and an actor known for constantly reinventing his public persona. At its heart, the collaboration is built around a familiar Ray-Ban idea: individuality.
For Ray-Ban, appointing Singh as its first ambassador for India marks a significant moment in the brand’s local journey. Singh has already developed a relationship with Meta through multiple collaborations over the years. His new association with Ray-Ban extends that connection into the world of eyewear, bringing together fashion, technology and personal expression.
The partnership also puts Ray-Ban Meta firmly into the spotlight. The smart glasses combine the visual identity of Ray-Ban’s iconic frames with Meta’s technology and AI capabilities, offering consumers another way to interact with technology while remaining connected to their personal style.
For Singh, that combination appears particularly relevant. His fashion choices have frequently moved between traditional influences, contemporary streetwear and highly expressive styling. The new campaign uses that range to showcase different sides of his personality.
Ray-Ban has traditionally been associated with distinctive eyewear and cultural self-expression, while Ray-Ban Meta introduces another dimension to that identity by incorporating technology into an everyday fashion accessory. The collaboration with Singh reflects that intersection, bringing together classic Ray-Ban silhouettes and the newer generation of Ray-Ban Meta glasses.
Commenting on the partnership, Singh said that Ray-Ban’s emphasis on individuality has long resonated with him. For the actor, personal style is less about following a prescribed formula and more about responding to instinct, mood and the freedom to express different versions of oneself.
He also highlighted the combination of Ray-Ban’s heritage and the technology behind Ray-Ban Meta, describing the partnership as a natural fit.
That perspective sits at the centre of the new campaign, which aims to connect the timeless appeal of Ray-Ban eyewear with the possibilities offered by AI-powered glasses.
The partnership will be introduced through a new campaign featuring Singh’s energetic and expressive personality. Visually, the campaign moves between cinematic imagery and contemporary styling, using different looks to reflect the many facets of the actor’s public persona.
Classic Ray-Ban frames appear alongside Ray-Ban Meta, creating a visual conversation between heritage and technology. Rather than presenting the two as separate worlds, the campaign positions them as different expressions of the same idea: eyewear can be both personal style and technology.
Celebrity partnerships are common in fashion and lifestyle marketing, but this association carries an additional technology component. Ray-Ban is introducing a category of eyewear in which design and digital functionality exist within the same product. Singh’s involvement gives the brand an opportunity to communicate that proposition through someone whose public image is strongly associated with experimentation and individuality.
The campaign’s central message, “Frame Your True Self,” captures that positioning. It is a natural extension of Ray-Ban’s long-standing association with self-expression while also reflecting the changing role of technology in everyday life.
With Ranveer Singh now representing both Ray-Ban and Ray-Ban Meta in India, the brand is placing an unmistakably contemporary face behind one of the world’s most recognizable eyewear names.
And this time, the frame is about more than what you see.