Dabur India Ltd has named popular actor and Bhojpuri film star Ravi Kishan as the new brand ambassador for Dabur Lal Dant Manjan. With this partnership, the company has also launched a new campaign, “Daant me hamar dum ba, Dabur Lal pe ghamand ba,” which aims to connect more deeply with consumers in Hindi- and Bhojpuri-speaking areas.
The campaign will appear on TV, digital, and print platforms. It will highlight the benefits of Ayurvedic oral care and remind people why Dabur Lal Dant Manjan has been a trusted name for years.
Dabur Lal Dant Manjan uses traditional Ayurvedic herbs to help with common oral health issues like toothache, bleeding or swollen gums, bad breath, yellow teeth, and stains. The brand continues to promote Ayurvedic oral care, a practice trusted by Indian families for generations.
By choosing Ravi Kishan, the brand hopes to connect better with people in northern and eastern India. His strong cultural ties, popularity, and down-to-earth personality add realness and trust to the campaign.
The campaign highlights oral hygiene and teaches about traditional practices such as gum massage. This practice is believed to boost blood flow and help Ayurvedic ingredients work better for healthy teeth and gums.
Speaking about the association, Prashant Agarwal, Marketing Head – Oral Care at Dabur India Ltd, said, “The company is delighted to welcome Ravi Kishan to the Dabur family.” He added that the campaign aims to encourage the adoption of traditional Indian oral care practices while educating consumers about the benefits of Ayurvedic solutions for dental and gum health.
Ravi Kishan shared his excitement about the partnership, saying Dabur Lal Dant Manjan is a brand families have trusted for generations. He is proud to join a product that supports Ayurveda and helps people care for their oral health naturally.
Because Ravi Kishan connects well with people in the Hindi and Bhojpuri heartland, Dabur wants to make talking about oral care more interesting, relatable, and meaningful for these communities. The campaign also highlights the brand’s main message: “Swasthya Masoode, Mazboot Daant” (Healthy Gums, Strong Teeth).
The collaboration comes at a time when consumers are increasingly showing interest in natural and Ayurvedic wellness products, making Ravi Kishan’s endorsement a strategic move for the heritage oral care brand.