KEI Industries has announced actress Rashmika Mandanna as its new brand ambassador, marking a significant step in the company’s efforts to strengthen its connection with consumers across India.
The leading wires and cables manufacturer said the partnership reflects its commitment to trust, quality, excellence, and reliability—values it believes Rashmika represents through her successful career and strong connection with audiences nationwide.
Welcoming the actress to the KEI family, Anil Gupta, Chairman and Managing Director of KEI Industries, said the association brings together two trusted names. He noted that just as Rashmika is admired for her performances, KEI has earned recognition for the quality of its products and services worldwide.
Archana Gupta, Director at KEI Industries, said Rashmika represents the confidence and determination of today’s Indian woman. She added that the partnership aligns well with the company’s brand philosophy, reflected in its tagline, “Har Tension Sahe Chalti Rahe.”
Akshit Diviaj Gupta, Executive Director, also expressed confidence that Rashmika’s popularity, energy, and nationwide appeal will help KEI strengthen its relationship with customers while reinforcing the brand’s focus on innovation and reliability.
As part of the collaboration, KEI will launch a new television commercial featuring Rashmika later this week. The campaign will be supported by a 360-degree marketing strategy spanning television, digital platforms, social media, print, and outdoor advertising to reach consumers nationwide.
Founded in 1968, KEI Industries is one of India’s leading manufacturers of wires and cables, producing products ranging from 1.1 KV to 400 KV. The company has expanded its presence to more than 60 countries, making it one of India’s prominent electrical infrastructure brands.
With Rashmika Mandanna joining as the face of the company, KEI aims to further strengthen its brand visibility and connect with a wider audience across India.