Laxmipati Sarees has chosen actor Rashmika Mandanna as its new brand ambassador. With this partnership, the company aims to connect with women across India and celebrate the timeless charm of sarees in a modern and engaging way.
The association was launched on July 29, 2025, with a nationwide campaign running on TV, digital, print, and outdoor platforms. Viewers will also see the campaign during the premiere of Kyunki Saas Bhi Kabhi Bahu Thi on Star Plus and JioHotstar.
Speaking about her love for sarees, Rashmika said:
“Sarees carry more than just fabric—they hold our stories, tradition, and timeless beauty. Laxmipati makes them so easy to wear: light, vibrant, and full of elegance. I’m very happy to be associated with a brand that brings heritage to life with such effortless style.”
Laxmipati Sarees, known for its lightweight fabrics and distinctive prints, has been a trusted name for over four decades.
Sanjay Sarawagi, Managing Director, said the brand has always stood for “trust, quality, and elegance” and that Rashmika’s grace reflects these values perfectly.
Manoj Sarawgi, Director, called this collaboration a proud moment, saying, “Rashmika brings natural warmth and relatability that our customers love. Her presence will help us reach new audiences while staying true to our roots.”
Rakesh Sarawagi, Director, added that the campaign is about telling the story of the modern Indian woman—someone who embraces tradition with confidence and joy.
The creative vision for this campaign came from Shreyansh Innovations. Founder Shreyansh Baid explained, “Laxmipati sarees are known for their lightness, fine fabric, and beautiful designs. We wanted to highlight that elegance in every frame. Rashmika’s presence adds warmth and aspiration to the story.”
With Rashmika Mandanna on board, Laxmipati Sarees aims to inspire a new generation to view sarees as light, beautiful, and easy to wear, while still preserving the traditions and heritage that make them special.
If you’d like to explore their new saree designs, visit the official Laxmipati Sarees website: laxmipati.com