Rakesh Masala, one of India’s most trusted spice brands, has announced Bollywood superstar Hrithik Roshan as its new brand ambassador. This partnership marks a major milestone as the brand celebrates 50 years of adding authentic taste and aroma to Indian kitchens.
Rakesh Masala started in 1975 with only two spice products. Today, it is a household name with over 80 products, such as spices, oils, flours, snacks, and kitchen essentials. The brand stands for purity, tradition, and innovation, and remains a staple in Indian homes.
Rakesh Masala was among the first to use advanced cryogenic technology for grinding spices. This process keeps the natural flavour, colour, and freshness. Their focus on quality and innovation has helped them earn the trust of millions of families.
Hrithik Roshan shared his excitement about the partnership, saying that spices are central to Indian cooking and that Rakesh Masala has been part of this tradition for generations. He said he is proud to represent a brand that honours India’s food heritage with authenticity and care.
The partnership between Rakesh Masala and Hrithik Roshan is more than a celebrity endorsement. It celebrates the brand’s journey of trust, quality, and passion for flavor. They hope to reach a new generation of consumers while respecting the traditions that made Rakesh Masala a favourite in many homes.
To start the partnership, Rakesh Masala has released a new TV commercial with Hrithik Roshan. The ad uses humour, warmth, and nostalgia to show how good food brings families together. The campaign will run on TV, online, and in stores, with Hrithik leading brand activities that highlight Rakesh Masala’s promise: “Swad jo reh jaye yaad.”
With this partnership, Rakesh Masala begins a new chapter of growth while continuing to offer purity, innovation, and great taste. The brand remains true to its legacy built over five decades.