POND’S has taken its partnership with Thai actress and model Urassaya Sperbund, known as Yaya, to the next level by naming her as its global brand ambassador. This decision builds on their shared history and looks ahead to new opportunities.
This announcement is more than a new title. It highlights over ten years of working together, built on trust and shared success in Asian markets. Now, POND’S is bringing this partnership to a global audience, aiming to turn a regional success into an international story.
Yaya has worked with POND’S for years and is already a familiar face in Thailand and Southeast Asia. She has led campaigns that helped the brand connect with people on a personal level. Moving her into a global role feels like a natural next step, not just a fresh start.
Sharing the news with her audience, Yaya expressed genuine excitement about this milestone, calling it a “new era” and hinting at what’s to come. Her words reflect both gratitude and anticipation, an alignment that mirrors the brand’s own direction.
With Unilever’s support, POND’S has been updating its global image. The brand now focuses on combining science-based skincare with inspiring stories.
Promoting Yaya fits perfectly with this approach. She is elegant, relatable, and influential, qualities that appeal to people everywhere. Most importantly, she brings consistency. While many brands often change their ambassadors, POND’S is choosing to build on a trusted relationship.
With almost 200 years of history, POND’S is now updating its message for a new generation. The brand is focusing not just on products, but also on self-expression, confidence, and new possibilities.
You can see this change in POND’S growing product range, including Age Miracle, Bright Miracle, Hydra Miracle, and UV Miracle. Each one aims to be both accessible and backed by science.
Yaya’s own story fits well with this vision. When talking about her new role, she said skincare is about more than looks. It is about being ready to face the world with confidence, creativity, and purpose, values that POND’S is now sharing in its global message.
From a business perspective, this move is part of a bigger plan. POND’S is growing in fast-developing regions such as Southeast Asia and Latin America, where more people seek affordable, science-based skincare.
By promoting a trusted regional ambassador to a global role, POND’S is reaching new markets while staying connected to local cultures. This balance is something many global brands aim for but often find hard to achieve.