Brand Pantaloons has announced Samantha Ruth Prabhu as its first-ever brand ambassador. The celebrated actor and style icon will front the brand’s new festive campaign, “Spark Your Imagination,” marking a new chapter in Pantaloons’ journey to connect with young, creative, and style-conscious consumers.
The partnership underscores Pantaloons’ vision of fashion as a form of self-expression, one that celebrates individuality, confidence, and creativity. Through this collaboration, the brand aims to inspire shoppers to explore, experiment, and express themselves fearlessly through their clothing choices.
Announcing the collaboration, Sangeeta Tanwani, CEO of Pantaloons and OWND!, said: “‘Spark Your Imagination’ is more than a festive campaign – it’s the start of a new chapter for Pantaloons. Fashion today is about creativity, play, and personal expression, and we want every shopper to see themselves as a creator. Samantha Ruth Prabhu embodies that spirit – she is confident, versatile, and unafraid to experiment.”
The campaign, rich in vibrant imagery and festive charm, positions Pantaloons as a brand that not only follows trends but helps consumers create their own. With Samantha at the forefront, the brand aims to bridge the gap between accessible fashion and high-impact style.
Sharing her excitement, Samantha Ruth Prabhu said: “Fashion to me is a form of self-expression, and Pantaloons aligns perfectly with that belief. ‘Spark Your Imagination’ reflects what I truly believe fashion should be – bold, personal, and inspiring. The brand celebrates confidence, versatility, and creativity – values I deeply connect with.”
Known for her effortless elegance and ability to balance sophistication with individuality, Samantha perfectly represents Pantaloons’ ethos — “style for every story.” Her appointment signals Pantaloons’ intent to engage with a generation that values authenticity, inclusivity, and creativity in fashion.
The “Spark Your Imagination” campaign film, featuring Samantha, unfolds in a dreamy, festive setting, with shimmering lanterns, blossoming flowers, and a vibrant palette of colours. It presents fashion as a canvas of endless possibilities, inviting viewers to mix, match, and make their own unique statements.
Teresa Sebastian and Dimple Parmar, creatives from the agency Talented, explained the idea behind the campaign: “Style is very personal. It’s one size fits one. For those who express themselves through fashion, every outfit is a spark — waiting to become their own creation.
‘Spark Your Imagination’ campaign will roll out across television, digital, social media, and in-store platforms, offering consumers an immersive fashion experience this festive season.
With Samantha Ruth Prabhu as its ambassador, Pantaloons enters an exciting new era, one that embraces creativity and empowers everyone to see fashion not just as what they wear, but as who they are.