Global sportswear brand Reebok has named Olympic shooter Manu Bhaker as its new brand ambassador for India. This partnership is a key part of Reebok’s plan to grow its presence in the country and highlight its focus on training and performance.
At only 24, Manu Bhaker has already made history for India. At the 2024 Summer Olympics, she won two bronze medals in the women’s 10m air pistol and the 10m air pistol mixed team events. This made her the first Indian athlete to win two medals at one Olympic Games and the first Indian woman shooter to earn an Olympic medal, making her one of the country’s top shooters.
Reebok’s choice to work with Bhaker shows the brand’s “training first” philosophy. Instead of just focusing on results, the company values preparation, discipline, and consistency—qualities that fit Bhaker’s journey perfectly.
Talking about the partnership, Manu Bhaker said success starts long before competition day. For her, training, focus, and belief are the base of every achievement. She feels proud to represent a brand that supports athletes through every part of their journey, not just during wins.
Arjun Ramamoorthy, Brand Head of Reebok India, called Bhaker the future of Indian sport—focused, fearless, and fully committed to hard work. He said the partnership shows Reebok’s belief in athletes who depend on preparation instead of shortcuts. He added that the collaboration hopes to inspire people to push their limits through steady training and self-belief.
This announcement comes as India’s sports culture grows quickly. By partnering with a young Olympic medalist like Manu Bhaker, Reebok connects more closely with a new generation of athletes who value discipline and resilience.
This partnership is more than just marketing. It reflects a shared mindset that true success comes from training rooms, practice fields, and daily effort. With Manu Bhaker as its face in India, Reebok is clearly focusing on dedication, performance, and the power of preparation.