OLAY is bringing one of its most successful skincare innovations to the United States. The beauty brand has officially launched the OLAY Science Cell Repair collection, a peptide-powered skincare line that has already become the brand’s top-performing cream collection across Asia.
To mark the launch, OLAY has named actress Brenda Song as the face of the collection in the U.S., highlighting a new chapter for the brand as it introduces its latest anti-aging skincare technology to American consumers.
Designed for individuals beginning to notice early signs of aging such as fine lines, reduced firmness, and loss of elasticity, the Science Cell Repair range includes three products: a Peptide Firming Essence Extract Toner, a Firming Soft Cream, and a Peptide Firming Ultra Rich Cream.
The collection was developed by OLAY scientists in Asia and represents the fifth generation of the brand’s Cell Repair technology. Built on more than five decades of peptide research, the products are formulated to support collagen production and improve the skin’s overall appearance through advanced peptide complexes and hydration-focused technologies.
Brenda Song, who has partnered with the brand for the collection’s U.S. debut, shared her enthusiasm for the products, noting that skincare has always been an important part of her daily routine. The actress explained that her sensitive skin makes her selective about the products she uses and said she was impressed by the collection’s science-backed approach and visible results.
At the center of the range is OLAY’s proprietary 7 Synergy Peptide Complex, which is designed to help strengthen the skin’s surface and support natural collagen production. The moisturizers also utilize Water-Oil Fusion Technology, allowing the formulas to absorb quickly while delivering long-lasting hydration and visible firming benefits.
The Peptide Firming Essence Extract Toner combines yeast essence extract with an antioxidant peptide complex to help prepare the skin for subsequent skincare steps while promoting a smoother and more revitalized appearance.
According to OLAY, consumer testing showed noticeable improvements within just one week of use. Participants reported benefits including firmer-looking skin, enhanced hydration, and a more lifted appearance.
The launch reflects a growing demand among consumers seeking preventative skincare solutions rather than waiting for visible signs of aging to become more pronounced. By focusing on early intervention, OLAY aims to offer effective options for individuals seeking to maintain healthier, more youthful-looking skin over time.
The OLAY Science Cell Repair collection is now available in the United States through Amazon, with the moisturizers priced at $65 each and the toner available for $55.
With more than 70 years of skincare expertise, OLAY continues to expand its portfolio of science-driven beauty products. The introduction of Science Cell Repair in the U.S. gives consumers access to one of the brand’s most successful international skincare innovations while strengthening its presence in the increasingly competitive anti-ageing skincare market.
For more information, visit OLAY.com and follow on Instagram @olay, TikTok, Facebook and X @OlaySkin.