Natalie Portman has officially become the newest global brand ambassador for Tiffany & Co., starting an exciting new chapter for both the Oscar-winning actress and the famous American jeweler. This announcement shows Tiffany’s ongoing commitment to storytelling, elegance, and modern femininity.
With this role, Portman joins other Tiffany & Co. ambassadors like Anya Taylor-Joy, Greta Lee, Mikey Madison, Chase Sui Wonders, and Rosé.
Tiffany & Co. CEO Anthony Ledru says Portman embodies the qualities the brand values most.
“Natalie’s sophistication, authenticity, and intelligence truly reflect Tiffany & Co.’s values,” Ledru said. He added that her elegance and confidence capture the spirit of the modern Tiffany woman.
Portman shared that her connection to Tiffany & Co. goes back many years. As a teenager, she knew the brand from the iconic film Breakfast at Tiffany’s, which shaped how she first saw the jeweler.
She also remembered how Tiffany jewelry was often gifted during milestone moments in life, such as bat mitzvah celebrations, making the brand feel special to her from a young age.
Her connection with Tiffany continued later in her career. At the 2011 Academy Awards, where she won Best Actress for Black Swan, Portman wore stunning Tiffany pieces like Paloma Picasso rubellite tassel earrings and Jean Schlumberger flame earrings in her hair.
The New Campaign
Portman’s first campaign for Tiffany & Co. was shot by Gordon von Steiner at the brand’s Fifth Avenue flagship store, called The Landmark, in New York.
In the campaign, she features several of the brand’s signature jewelry lines, including:
- HardWear by Tiffany
- Sixteen Stone by Tiffany
- Knot by Tiffany
Portman said she especially loves the HardWear collection, pointing out that its bold design captures the energy and architecture of New York City.
“It feels like something you can wear from day to night,” she said, adding that the jewelry can lift even simple outfits like a sweater and jeans.
Besides print ads, Portman will appear in a short Tiffany & Co. campaign film premiering during the Academy Awards broadcast. The film was directed by Mona Fastvold and Brady Corbet and shot by well-known cinematographer Hoyte van Hoytema.
The project explores different kinds of love, like professional passion, family bonds, and self-confidence. It reflects both Tiffany’s heritage and Portman’s diverse life as an actress, director, producer, and mother.
Founded in 1837, Tiffany & Co. has long been linked to timeless luxury and iconic love stories. Now owned by LVMH, the jeweler keeps growing its global reach through creative partnerships and well-known ambassadors.
With Natalie Portman joining the Tiffany family, the brand wants to celebrate strength, elegance, and individuality even more, values that match the actress’s public image and career.