The famous online fashion platform Myntra has launched with an ethnic Fashion brand ‘House of Pataudi’ in partnership with actor Saif Ali Khan, the Economic Times reported. The newly launched ethnic fashion brand ‘House of Pataudi’ is co-owned by Myntra, Exceed Entertainment and Saif Ali Khan.
“We are very excited to partner with Saif and Exceed Entertainment to launch, ‘House of Pataudi’, a first of its kind brand in the country that embodies royalty and a rich cultural heritage,” said the CEO of Myntra-Jabong, Ananth Narayanan. The collection includes sherwanis, kurtas, dresses, and others in a price range of Rs 1,500 to 15,000 for men and Rs 2,000 to 20,000 for women from October 25 exclusively on Myntra and Jabong.
The 48-year-old actor said, “House of Pataudi for me is an extension of my family legacy. From the way it has shaped up, I could tell House of Pataudi is a tasteful curation of Indian ethnicity and finer sensibilities bordering on the Pataudi heritage.”