Myntra has launched Mango’s limited-edition womenswear collection with Hailey Bieber in India. This move supports Myntra’s efforts to expand into premium international fashion as more Indian shoppers look for global brands.
This collection is part of Mango’s Summer 2026 campaign, called “Craft Your Own Story.” India is one of just five countries where shoppers can buy the 42-piece range. The launch is part of Myntra’s plan to grow its international fashion lineup and attract younger, trend-focused customers.
The collection takes inspiration from Hailey Bieber’s summer style. It includes oversized outerwear, crop tops, micro shorts, mini dresses, and light fabrics for warm weather. The main colors are blue and red, combining casual looks with current fashion trends.
Prices for the collection start at Rs 2,590, making it an accessible premium option for Indian shoppers who want international styles with a celebrity touch.
According to Myntra, India is rapidly emerging as an important lifestyle and fashion destination for global brands, driven by rising affluence, greater brand awareness, expanding Gen Z consumer demand, and stronger digital access nationwide.
The company also shared that its International Brands segment grew several times over in the first quarter of 2026. This shows that Indian online shoppers are more interested in premium global fashion labels.
Myntra now offers over 500 international fashion brands and has added more than 40 new labels this year. Myntra has worked with Mango since 2014, and this new launch shows a fresh effort to grow Mango’s presence in India’s fast-growing fashion market.
The collaboration also reflects a broader trend in Indian fashion retail, where celebrity-driven global collections are increasingly finding strong demand among younger consumers seeking international styles through digital-first platforms.
For more information, check: shop.mango.com/in/en/e/women/craft-your-own-story-feat-hailey-bieber/ff9f9804