Moroccanoil has announced a new global partnership with world-leading tennis star Aryna Sabalenka, bringing together the worlds of beauty, sport, confidence and performance.
Sabalenka, known for her powerful presence on the tennis court and fearless personality, has been named the newest Global Brand Ambassador for Moroccanoil. The partnership marks another step in the beauty brand’s growing connection with professional tennis.
Moroccanoil has already built a presence in the sport through its association with the Miami Open, and partnering with Sabalenka takes that relationship further. As one of the biggest names in women’s tennis, Sabalenka represents a combination of strength, confidence and global influence.
The tennis champion will now appear in Moroccanoil’s international campaigns and work with the brand on exclusive content exploring the connection between performance, beauty and personal style.
Speaking about the partnership, Sabalenka shared that confidence plays an important role in both her professional and personal life. Whether she is preparing to step onto a tennis court in front of thousands of people or getting ready for an event, feeling good helps her focus and perform at her best.
She also revealed that the partnership feels particularly meaningful because she has genuinely used and enjoyed Moroccanoil products for years.
The collaboration will focus on the idea that beauty and self-care can be part of the routines that help people feel confident and ready for whatever lies ahead. From major tennis events to everyday life, Moroccanoil and Sabalenka plan to celebrate individuality, self-expression and the power of feeling comfortable in your own skin.
Moroccanoil is widely known for its oil-infused haircare products and its signature Moroccanoil Treatment, which helped bring argan oil-based haircare to a global audience. Today, the brand’s products are available in more than 80 countries.
With Aryna Sabalenka joining the Moroccanoil family as its Global Brand Ambassador, the partnership brings together two names associated with confidence and performance—one from the world of beauty and the other from the very top of international tennis.