Global beauty brand Maybelline New York has announced Bollywood star Kiara Advani as its new brand ambassador for India, marking an exciting new chapter for the brand in the country.
To celebrate this partnership, Maybelline New York has launched its latest innovation, the Maybelline Serum Lipstick, with Kiara leading the campaign. The launch reflects the brand’s focus on beauty that blends bold colour with care, offering products that feel modern, intuitive, and inclusive.
Sharing her thoughts on the association, Kiara Advani said makeup is a powerful form of self-expression for her. She explained how it changes with her mood, mindset, and the way she wants to present herself to the world. Becoming the face of Maybelline New York feels special to her, as the brand encourages people everywhere to explore and express their individuality through makeup. She added that the partnership feels natural and exciting, especially because the brand promotes authenticity and confidence.
Maya El Aramouni, General Manager of Maybelline New York India, also welcomed Kiara into the brand family. She mentioned that Kiara represents today’s confident, expressive, and curious beauty consumer in India. According to her, this collaboration is an important milestone for the brand as it continues to connect with Indian audiences in a meaningful way.
The newly launched Maybelline Serum Lipstick offers high-performance colour and deep hydration. The formula is infused with Hyaluronic Acid and a nourishing oil blend, providing up to eight hours of moisture and a plumping effect. This makes the lipstick bold, stylish, and comfortable for everyday wear.
The collection includes thirteen shades across Satin and Matte finishes, created to suit all Indian skin tones. In the campaign, Kiara wears the bold matte shade “Wildcard,” which reflects confidence and modern beauty.
With Kiara Advani joining as brand ambassador and the introduction of the Serum Lipstick range, Maybelline New York continues to strengthen its presence in India. The brand’s focus on self-expression, inclusivity, and innovation resonates with today’s beauty lovers.
This new partnership promises exciting campaigns ahead, inspiring people across India to embrace makeup as a tool for confidence, creativity, and individuality.