Manforce Condoms, India’s leading sexual wellness brand under Mankind Pharma, has taken a bold and innovative step by introducing Myra Kapoor, an AI-powered brand ambassador. This marks a new era in advertising, blending technology, creativity, and emotion to communicate with modern consumers freshly and engagingly.
The brand recently launched a television commercial (TVC) introducing Myra to the world. The video, which can be viewed, encourages open and confident conversations about intimacy, an area often surrounded by hesitation in Indian society. Through Myra, the ad beautifully expresses a range of emotions like desire, love, passion, infatuation, and temptation, portraying the art of seduction in a classy and relatable way.
Interestingly, the concept of Myra emerged from a case study conducted at a leading management institute in India. The study’s findings inspired the idea of creating an AI-driven brand face capable of connecting emotionally with the audience while representing Manforce’s values of confidence and modernity.
The entire AI model, including its concept and execution, was developed by Grapes Worldwide, an agency known for pushing the limits of creativity and innovation. Myra has been designed to behave and express herself much like a real person, allowing the brand to communicate human-like emotions through technology.
Commenting on the launch, Rajeev Juneja, Vice Chairman and Managing Director of Mankind Pharma, said, “We are thrilled to pioneer this exciting frontier in brand communication with Myra’s introduction. At Mankind Pharma, innovation has always been our strength, and AI opens new possibilities for creative storytelling. Myra reflects our vision to make communication more dynamic, engaging, and limitless.”
To introduce Myra to the public, Manforce also ran a digital competition titled “India’s Most Desirable” in collaboration with FilterCopy. In a surprising twist, Myra competed against real people and won through online public voting, showing her instant popularity and acceptance among audiences.
According to Shradha Agarwal, Co-founder and Global CEO of Grapes Worldwide, working on Myra was a breakthrough experience. She explained that the AI model goes beyond automation to demonstrate human-like traits, creating deeper emotional connections with the audience.
With this campaign, Manforce Condoms has set a new benchmark in the Indian advertising industry. The introduction of an AI brand ambassador reflects the growing acceptance of AI-driven personalities in marketing and highlights how brands can use technology to communicate more meaningfully with consumers.
This collaboration between Manforce, Grapes Worldwide, and Myra Kapoor signals a transformative moment, one where innovation, emotion, and technology meet to reshape the future of brand storytelling in India.