In a strategic move aligned with its national growth ambitions, Mahesh Edible Oil Industries has appointed Ranbir Kapoor as the brand ambassador for its flagship labels SALONI and STAYFIT.
This partnership is a key step as the company speeds up its growth beyond North and Eastern India to reach more parts of the country.
This endorsement follows Mahesh Edible Oil Industries’ FY 2026–27 plan, which focuses on expanding into new areas, reaching rural markets, and improving trade marketing. Partnering with Ranbir Kapoor, a well-known and trusted figure, helps the company boost brand awareness in cities, towns, and villages.
The move signals a shift from regional dominance to pan-India ambition, positioning SALONI and STAYFIT in the premium and semi-premium edible oil segments.
Alongside the branding efforts, the company is also investing in its infrastructure. Mahesh Rathore, the Director, says manufacturing capacity is growing several times each year to meet rising demand. The focus is on growing without losing quality.
As the company expands its distribution and brings in new partners, being ready operationally is key to keeping up the pace. Their coordinated approach makes sure that the growing demand from marketing efforts is matched by a steady supply.
While edible oils remain the core category, the SALONI brand is also gaining traction in the fast-growing Soya Chunks segment. Driven by evolving dietary habits and increased awareness of protein-rich foods, Indian households are actively seeking affordable, nutritious options.
Aditya Rathore, Category Head, said that working with Ranbir Kapoor will boost visibility in this area. With targeted marketing and broader distribution, the company plans to grow the Soya Chunks segment alongside its edible oils.
This partnership is more than just a celebrity endorsement; it’s part of a bigger growth plan. By combining operational growth with strong marketing, Mahesh Edible Oil Industries is making SALONI and STAYFIT trusted names in homes across India.
With consumers focusing more on quality, health, and protein-rich diets, the company’s focus on both edible oils and soya products puts it right where tradition meets modern nutrition.
With Ranbir Kapoor leading the way, Mahesh Edible Oil Industries is clearly pursuing its goal of becoming a national brand.