Bollywood star Malaika Arora has entered the fashion world with her new accessories brand, Maejoy, launched in partnership with Myntra and Exceed Entertainment. The brand’s first collection includes over 250 styles of bags and jewellery.
Maejoy is a premium lifestyle and accessories brand that blends stylish design with everyday ease for modern women.
Speaking about the launch, Malaika Arora described Maejoy as a deeply personal project.
She says the brand reflects her belief that fashion should be empowering and effortless. Maejoy’s concept, “The Joy of Being Me,” encourages women to show their individuality through fashion.
Arora explained that the brand wants to bring global fashion trends to more people, offering products that feel luxurious but are easy to wear every day.
A Wide Range of Accessories
Maejoy’s first collection features stylish and versatile accessories, including a variety of bags like:
- Bucket bags
- Tote bags
- Crossbody bags
- Shoulder bags
- Backpacks
- Clutch bags
These bags are made from materials like synthetic leather, raffia, and satin, with designs that fit different occasions.
Besides handbags, the brand offers jewellery with lab-grown diamonds. These pieces come in silver, gold, and rose-gold tones, set in 925 sterling silver. The diamonds are certified by IGI and GCI, guaranteeing quality and authenticity.
Maejoy is being launched through Myntra’s B2B wholesale entity Myntra Jabong India Private Limited, which will support the brand’s distribution and growth.
Suman Saha, House of Brands Head and CXO at MJIPL, said the brand combines Malaika Arora’s strong fashion identity with accessible luxury accessories. He believes the brand’s designs and positioning will resonate well with modern consumers who seek stylish yet practical fashion products.
The accessories are made to go well with many fashion styles. Whether worn with traditional, fusion, or western outfits, the products help people express their personality through fashion.
The collection features a wide range of colours, textures, and aesthetics, making it suitable for a range of tastes and occasions.
The brand has been developed with the support of Exceed Entertainment, a company known for building celebrity-led brands.
CEO Afsar Zaidi said that building successful celebrity brands needs a balance of authenticity and smart market strategy. He added that Malaika Arora brings both creative vision and business sense to the project.
Maejoy is now available on Myntra’s website and mobile app, so customers across India can explore the brand’s first collection.