MAC Cosmetics has named Ella Gross, a member of the K-pop group MEOVV, as its new global brand ambassador. This partnership underscores Ella’s growing influence across music, fashion, and beauty, and highlights MAC’s continued support for bold artistry and self-expression.
MAC says Ella is a great match for the brand, noting her natural elegance and modern style. Creative director Nicola Formichetti said Ella’s easy charm reflects the softness and innovation in MAC’s newest makeup formulas.
For Ella, this partnership means a lot. She said MAC was the makeup she used while growing up, both on stage and during practice, as she found her own style. Growing up in different cultures and creative spaces, she felt the brand always encouraged her to explore and express herself. Now, becoming a global ambassador feels like the next natural step in her journey.
In her first campaign with MAC, Ella presents the new Powder Kiss Hazy Matte Lipstick, a soft matte lip color, and the Powder Kiss Lip + Cheek Mousse, a light product for both lips and cheeks. The campaign showcases Ella’s fresh, simple beauty style, blending softness and confidence.
This partnership also reflects MAC’s goal of blending beauty trends from both East and West. By partnering with Ella and the Powder Kiss line, MAC continues to grow while staying true to its creative origins.
With Ella as global ambassador, MAC shows that beauty has no limits and makeup is a way to express yourself, stand out, and be creative.