Global activewear brand lululemon is set to make its much-anticipated entry into the Indian market through a strategic partnership with Tata CLiQ, a move that marks a significant step in the brand’s international expansion. The collaboration will introduce lululemon’s premium range of athletic and lifestyle apparel, footwear, and accessories to Indian consumers starting in the second half of 2026.
As part of the partnership, lululemon will open its first-ever brick-and-mortar store in India, bringing its signature retail experience to the country. Alongside the physical store, the brand will also launch dedicated online storefronts on Tata CLiQ Luxury and Tata CLiQ Fashion, allowing customers across India to shop lululemon products digitally.
The India launch is part of lululemon’s broader international growth strategy. “Bringing lululemon to India has been a part of our market expansion roadmap for a number of years and represents an exciting milestone in our international growth journey,” said André Maestrini, executive vice president of International at lululemon.
He added, “As a brand rooted in wellbeing, we look forward to connecting with India’s guests and communities and supporting their active lifestyles through incredible products and experiences.”
Lululemon’s India presence will go beyond retail. The brand plans to engage with local communities through activations, events, and wellness experiences, reinforcing its identity as more than just an apparel company, it’s a lifestyle brand focused on mind-body wellness.
From yoga to high-performance gear, lululemon is known worldwide for its high-quality offerings and strong community-building ethos. With India’s fast-growing wellness, fitness, and fashion-conscious population, the timing seems ideal for lululemon to enter the market.
A Powerful Partnership
Partnering with Tata CLiQ, one of India’s leading digital commerce platforms backed by the Tata Group, gives lululemon access to a strong retail and digital ecosystem, ensuring the brand connects effectively with India’s diverse and evolving consumer base.
What to Expect
By late 2026, Indian consumers can expect access to:
- Lululemon retail stores with a premium in-store experience
- E-commerce offerings on Tata CLiQ Luxury and Tata CLiQ Fashion
- Community events and wellness activations reflecting lululemon’s global brand ethos
With this launch, lululemon joins a growing list of global lifestyle and fashion brands investing in India’s dynamic market, offering a fresh choice for fitness lovers and trendsetters alike.