Vuori really knows how to capture that easy coastal vibe. The California-based performance and lifestyle brand just launched its latest swim collection with gymnast and social media star Livvy Dunne, and it’s playful, powerful, and full of sunshine.
The highlight is the Heat Wave Bikini Top paired with the Cheeky Bikini Bottom, now in Rio Stripe—a grey-brown striped pattern inspired by Vuori’s coastal California roots. The design hints at sandy beaches and warm boardwalk nights, staying true to the brand’s West Coast style with a clean, modern look.
Vuori shared the look on Instagram with this caption: “As seen on Livvy Dunne, the Heat Wave Bikini Top and Cheeky Bikini Bottom, now in Rio Stripe, a best-selling classic inspired by our coastal California roots. Explore our latest swim styles, out now.”
The message is clear: this isn’t just swimwear, it’s a seasonal statement that reflects the brand’s identity.
In the campaign visuals, Dunne embodies Vuori’s signature blend of athleticism and laid-back confidence. In one frame, she layers the striped string bikini under an oversized white shirt, balancing softness with structure. Her loose bun and natural styling keep the focus on the swimsuit’s clean lines.
Another shot captures her mid-somersault in the pool, an organic reminder of her athletic background and the brand’s consistent championing of the freedom of movement. The imagery underscores Vuori’s positioning at the intersection of performance and lifestyle: pieces designed to move with the body while maintaining refined aesthetics.
The last look shows the Rio Stripe set in full, highlighting its flattering cut and relaxed shape. Dunne’s fit figure and confident vibe enhance the design’s appeal without detracting from the swimwear.
Fans responded quickly and enthusiastically, praising the shoot’s playful but polished feel. This shows Dunne’s strong online influence and Vuori’s growing appeal with Gen Z and millennials who appreciate authenticity, versatility, and laid-back coastal style.
Partnering with Dunne helps Vuori reach younger customers while maintaining its focus on performance. This collaboration demonstrates how the brand has grown from a disruptor in performance apparel to a full lifestyle leader, particularly in swimwear.
With the Rio Stripe update, Vuori continues to expand its swim collection, focusing on simple shapes, practical design, and a clear Californian style. Bringing back the Heat Wave set in a fresh stripe shows confidence in a proven favourite, now ready for a new season.
True to Vuori’s style, the campaign doesn’t shout. It glows with sunlit, athletic, and easygoing cool.