Global K-pop star Lisa has made headlines again, this time with a standout look for a major beauty campaign. Famous for her confidence and charisma, Lisa wore a bold, see-through outfit in her latest ad, mixing elegance with a clear sense of edge.
These visuals show another strong appearance from one of pop culture’s top style icons, confirming her reputation for trying new and daring looks.
In the campaign video, Lisa wears a black sleeveless bralette with a bold neckline and matching high-waisted undergarments. She adds an off-white, full-length sheer dress over the top to complete the look.
The sheer fabric gave her outfit a flowing shape, mixing softness with structure. She finished the look with glossy white boots, which added a modern touch and stood out against the dress’s romantic style.
The styling was both bold and refined, dramatic but still controlled. As usual, Lisa wore the look with ease and confidence.
This campaign comes as Lisa becomes Shiseido’s newest global ambassador. She will represent the brand’s Ultimune line, a skincare range known for making skin stronger and more radiant.
In a statement, Lisa shared her excitement about the partnership: I am honoured to serve as the global ambassador for the brand. To me, beauty is about growth, confidence and evolving into the best version of myself.”
She also praised Ultimune’s approach, noting that it focuses on strengthening the skin over time rather than just “fighting age.” This matches her belief that beauty comes from being true to yourself and having inner strength.
Shiseido said they chose Lisa for her global influence and genuine artistic style. With a huge international following and a strong reputation, Lisa represents the brand’s focus on innovation and staying relevant in culture.
Ultimune, the centerpiece of the campaign, is formulated with fermented camellia and designed to promote plump, radiant skin through continued use. By placing Lisa at the forefront of the franchise, Shiseido signals a clear intent to connect with younger global consumers while reinforcing its legacy in skincare science.
From stage performances to couture campaigns, Lisa continues to blur the lines between music, fashion, and beauty. Her latest sheer ensemble is not just another striking look—it’s a calculated brand moment that merges bold aesthetics with commercial storytelling.
As BLACKPINK’s global presence expands, and as BLACKPINK becomes more popular worldwide, Lisa’s impact in fashion and beauty keeps growing. If this campaign is any indication, she has much more ahead of her.