Beauty entrepreneur Kylie Jenner is expanding her fragrance collection with the launch of Mood Stones, a new trio of perfumes created to capture different emotions and moments through scent. Following the success of Cosmic, Cosmic 2.0, and Cosmic Intense, the latest collection introduces three distinct fragrances, each packaged in colorful, stone-shaped bottles and designed around its own unique story.
Unlike traditional fragrance launches that focus on a single signature scent, Mood Stones encourages wearers to choose a fragrance based on how they feel. The collection features Cashmere Muse, Blush Wood, and Velvet Brew, with each perfume offering a different olfactory experience.
Leading the trio is Cashmere Muse, a floral-musky fragrance inspired by misty mornings and salty ocean air. Described as fresh, clean, and calming, it blends notes of bergamot, frangipani, and salted musk, creating a light scent designed for everyday wear.
For those who prefer richer floral notes, Blush Wood combines rose and honeysuckle with the warmth of cedarwood, resulting in a woody floral fragrance that balances softness with depth.
Completing the collection is Velvet Brew, the boldest scent in the lineup. Featuring notes of hazelnut, orange blossom, and coffee, the fragrance delivers a warm amber profile intended to awaken the senses while offering a more intense and sophisticated character.
The collection also stands out visually. Each fragrance is presented in a sculptural bottle inspired by polished stones, reinforcing the collection’s storytelling concept and giving every scent its own distinct identity.
Celebrity fragrance brands have become increasingly competitive in recent years, with consumers looking for products that offer more than a recognizable name. Through Mood Stones, Kylie Jenner is embracing the growing trend of personalization, allowing fragrance lovers to select scents that reflect different moods rather than relying on a single signature perfume.
The new fragrance trio is scheduled to launch on July 30 through Kylie Cosmetics, followed by an August 2 release at Ulta Beauty. With its combination of storytelling, distinctive scent profiles, and eye-catching packaging, Mood Stones marks another step in Kylie Jenner’s expanding beauty portfolio while offering fragrance enthusiasts three new ways to express themselves through scent.