Kushals Fashion & Silver Jewellery has announced popular actors Sanya Malhotra and Priyanka Mohan as the brand’s new faces. Sanya will represent North India, while Priyanka will be the face of South India, in a vibrant new campaign that celebrates women’s joyful love for jewellery.
The new campaign highlights how jewellery is not just an accessory but a true expression of personality, passion, and confidence.
In one of the campaign films, Priyanka Mohan steals the spotlight at a traditional South Indian wedding, she arrives carrying her entire Kushals collection because she can’t decide which piece she loves most.
In another film, Sanya Malhotra lights up a lively house party. Her stunning Kushals zircon jewellery adds a sparkling touch to her outfit, effortlessly transforming her look and mood.
Speaking about the campaign, Manish Gulechha, Co-founder of Kushals Fashion & Silver Jewellery, said: “Sanya and Priyanka truly embody the spirit of today’s woman — confident, graceful, and rooted in individuality. Their charm and authenticity perfectly mirror what Kushals stands for: celebrating every woman’s individuality through thoughtfully crafted, contemporary jewellery.”
Sharing her excitement, Sanya Malhotra said: “Fashion jewellery, for me, is all about having fun with style — effortless and always on-trend. I love how every design from Kushals feels light, easy, and beautifully blends tradition with modern fashion sensibilities. It truly is fashion ki favourite jewellery!”
Echoing a similar sentiment, Priyanka Mohan added: “Jewellery is all about expressing style in a fashionable and modern way. At Kushals, every piece reflects fine craftsmanship and is perfect for layering or mixing. Each design feels light, trendy, and easy to wear — making fashion jewellery a fun way to complement any look. I’m thrilled to be part of a brand that celebrates self-expression and fashion-forward style.”
With Sanya and Priyanka as its new brand ambassadors, Kushals Fashion & Silver Jewellery continues to strengthen its presence across India, bringing elegance, joy, and individuality to every woman who loves to shine.