Vogue Eyewear has named actor Kriti Sanon as its new brand ambassador for India, strengthening the brand’s presence in the country. She joins Shahid Kapoor, who has represented the brand for years, in the new campaign called Vogue Eyewear Journeys. This campaign highlights personal growth, self-expression, and changing styles.
The campaign shows that eyewear is more than just a fashion accessory. It is a way to express individuality and confidence. In a series of visuals and a brand film, Kriti Sanon presents the latest summer collection, featuring sunglasses and optical frames designed for today’s consumers.
Kriti Sanon said that Vogue Eyewear fits well with her personal style. She explained that the campaign’s focus on reinvention and self-discovery matches her own experiences. She also pointed out that fashion and style are strong ways to show different sides of a person’s personality.
Shahid Kapoor, who has worked with the brand for years, welcomed Kriti Sanon to the Vogue Eyewear team. He said the campaign reflects real and changing personal style, and he praised Kriti for adding a new perspective and strong individuality to the brand.
Emmy-nominated filmmaker Suraj Wanvari directed the campaign, and well-known fashion photographer Prasad Naik took the photos. Vogue Eyewear will share the campaign widely across digital platforms, social media, print, and outdoor ads throughout India.
Originally founded in Italy in 1973, Vogue Eyewear has grown into one of the world’s most recognizable eyewear brands. Today, it operates under EssilorLuxottica and continues to strengthen its position in India through an omni-channel retail strategy tailored to local consumers.
By bringing Kriti Sanon on board, Vogue Eyewear is strengthening its bond with younger, style-focused customers. The brand is blending fashion, personality, and self-expression in a market that values premium lifestyle brands.
Additional Insight
Kriti Sanon has grown from a successful film actor into one of India’s top brand ambassadors. She is part of a new group of celebrities whose influence goes beyond movies and reaches into fashion, beauty, and lifestyle.
Interestingly, eyewear has become one of the fastest-growing segments in the fashion accessories market, with consumers increasingly viewing frames and sunglasses as statement pieces rather than purely functional products. Brands are therefore focusing more on personality-driven campaigns that connect style with identity.
The pairing of Kriti Sanon and Shahid Kapoor also brings together two actors with distinct fashion sensibilities, allowing Vogue Eyewear to appeal to a broader demographic across age groups and style preferences.