Campus Activewear, one of India’s leading sports and athleisure footwear brands, has announced actress Kriti Sanon as the new face of its women’s category. The move reflects Campus’ growing focus on expanding its women’s footwear portfolio, which has shown strong growth over the past year.
Kriti Sanon, a National Award-winning actress, has established a reputation for making bold career decisions while juggling multiple roles as an actor, entrepreneur, and producer. Her journey from being an engineering graduate to one of India’s most admired film stars mirrors the spirit of today’s Indian woman, ambitious, versatile, and unapologetically authentic.
Campus Activewear stated that Kriti embodies the values the brand aims to highlight in its women’s range: individuality, confidence, and a comfort-driven style.
For years, Campus has been known for making sneakers trendy, affordable, and accessible across India. Over the last year, the company’s women’s category has become one of its fastest-growing segments.
Bringing Kriti Sanon on board is seen as a strategic move to further strengthen this growth.
Nikhil Aggarwal, CEO and Whole Time Director of Campus Activewear Ltd., said: “We are thrilled to welcome Kriti Sanon as the face of Campus’ women’s category. Her ambition, versatility, and authenticity capture the spirit of today’s Indian women and align seamlessly with our vision for this segment. Women’s sports and athleisure has emerged as a major growth driver for us, and with Kriti’s ability to connect across audiences, we are poised to elevate our design language, deliver innovation tailored for women, and strengthen Campus’ leadership in this fast-growing category.”
Sharing her excitement about the partnership, Kriti Sanon said:
“I have always believed style should reflect who you are, not what you are told to be. For me, Campus, an iconic homegrown Indian sneaker brand, embodies that belief, designing footwear as versatile as the roles women play, while keeping comfort and style at the core. I am excited to join the Campus family and be part of a vision that feels so close to my own, one that celebrates individuality and inspires women to choose for themselves, without any inhibitions.”
By associating with Kriti Sanon, Campus aims to further strengthen its connection with young women who seek footwear that balances comfort and fashion, while reflecting their individuality. The brand plans to continue innovating and expanding its women’s sports and athleisure offerings, ensuring it keeps pace with the evolving lifestyles of modern Indian women.
You can reach through the site campusshoes.com