KISNA Diamond and Gold Jewellery, part of the Hari Krishna Group, has named Bollywood actor Shahid Kapoor and his wife Mira Rajput Kapoor as its new brand ambassadors. They will lead KISNA’s next national campaign, which centers on the theme “Khushi Ke Har Pal.”
Ghanshyam Dholakia, Founder & Managing Director of the Hari Krishna Group, said the association reflects KISNA’s long-standing values of trust, craftsmanship and emotional connection.
“For over two decades, KISNA has stood for trust, craftsmanship and emotional connection,” he said. “Shahid and Mira represent the modern Indian couple, rooted in tradition yet contemporary in their outlook. Their presence beautifully aligns with our vision of making diamond jewellery more meaningful, accessible, and cherished by every Indian.”
Parag Shah, CEO of KISNA Diamond and Gold Jewellery, said the couple brings warmth, sincerity, and a modern touch to the brand.
“Their influence will help us engage with younger consumers who value authenticity as much as design,” he noted. “As we grow across India, this partnership will deepen our emotional bond with customers while staying true to our promise of quality and trust.”
Shahid Kapoor said he and Mira were drawn to KISNA for its ability to blend design with emotion.
“What truly stayed with me is how each piece expresses love, strength, joy or nostalgia,” he said. “Every design feels personal. It’s a privilege to represent a brand that creates jewellery from the heart.”
Mira Rajput Kapoor added that KISNA’s jewellery reflects life’s meaningful moments.
“Jewellery carries memories and love,” she said. “Whether it’s something you wear every day or a grand bridal piece, KISNA has something for every stage of a woman’s journey. I’m proud to be associated with a brand that makes life’s beautiful moments shine brighter.”
KISNA said this new partnership comes as the brand expands across India and works to engage more with customers in different markets. With Shahid and Mira leading the new campaign, the company hopes to connect more closely with Indian families and grow its place in the jewellery market.
For more information, check the KISNA official website: www.kisna.com