Singapore-based fashion label Charles & Keith has announced South Korean actress Kim You Jung as its newest brand ambassador, marking an exciting partnership between one of Asia’s most beloved stars and one of the region’s leading fashion brands.
The collaboration reflects Charles & Keith’s commitment to celebrating individuality, confidence, and modern personal style while further strengthening its connection with audiences across Asia and beyond.
Kim You Jung has long been admired for her versatility, talent, and enduring popularity. Having started her career at an exceptionally young age, she has grown into one of South Korea’s most recognisable and respected actresses. Her journey in the entertainment industry began when she was just five years old, and over the years, she has built an impressive portfolio of work across both television and film.
Often referred to as “Korea’s Little Sister” in her early years, Kim later earned the nickname “Sageuk Fairy” for her memorable performances in historical dramas. Her ability to seamlessly move between period productions and modern romantic series has made her a favourite among viewers of all ages.
Some of her most popular projects include Moon Embracing the Sun, Love in the Moonlight, and Lovers of the Red Sky. She has also found success in contemporary dramas such as Backstreet Rookie and Clean with Passion for Now, as well as the psychological romance series Dear X.
Her career continues to thrive, with fans eagerly awaiting her upcoming spy-romance drama 100 Days of Lies, which is set to premiere later this year. She is also expected to continue her role in Dear X and reunite with the cast of Love in the Moonlight for a special 10th-anniversary celebration.
Charles & Keith believes Kim’s authenticity, elegance, and ability to connect with audiences make her a natural fit for the brand’s values. Known for creating fashion-forward accessories, footwear, and handbags that balance accessibility with contemporary design, the brand has become a favourite among style-conscious consumers worldwide.
The partnership also highlights the growing influence of Korean entertainment figures in the global fashion industry. As K-dramas and K-pop continue to reach international audiences, luxury and contemporary fashion brands are increasingly turning to Korean celebrities to represent their collections and connect with younger consumers.
Beyond her popularity, Kim You Jung has received widespread recognition for her acting achievements. She became one of the youngest celebrities ever to enter the Forbes Korea Power Celebrity rankings and has earned numerous awards throughout her career, including honours from the Baeksang Arts Awards, KBS Drama Awards, and SBS Drama Awards.
With her combination of talent, charm, and timeless appeal, Kim You Jung is expected to play a key role in upcoming Charles & Keith campaigns and brand initiatives.
The partnership brings together two influential names in Asian fashion and entertainment, creating a collaboration that celebrates style, confidence, and self-expression while introducing a fresh new chapter for Charles & Keith.