Luxury professional haircare brand Kérastase has announced Hollywood icon Demi Moore as its new Global Brand Ambassador. This high-profile partnership blends heritage, beauty, and modern self-expression.
Moore, an Academy Award–nominated actor, producer, and New York Times bestselling author, brings decades of cultural influence to the role. From landmark films such as Ghost, Indecent Proposal, and G.I. Jane to recent projects like The Substance and her appearance in the second season of Landman, Moore’s career reflects both longevity and reinvention. These qualities align closely with Kérastase’s brand philosophy.
The new global campaign was photographed in New York by acclaimed duo Inez & Vinoodh, continuing Kérastase’s creative collaboration with the photographers. The visuals highlight not just Moore’s iconic beauty, but also the deeper connection between hair, identity, and personal evolution.
For Kérastase, Moore represents more than star power. Over the years, she has become synonymous with timeless elegance and individuality, especially through her distinctive hair and style. She is also respected for her advocacy around ageism and gender representation, making her a powerful voice in conversations about confidence and self-expression at every stage of life.
Anjali Pai, General Manager of Kérastase India, said the partnership reflects the brand’s belief that hair is an emotional and personal part of every woman’s story. “Demi Moore embodies everything Kérastase stands for: authenticity, elegance, and strength,” she said. “Her journey resonates with women who see beauty as something that grows and evolves with them. We are proud to welcome her and look forward to inspiring women to honour not only their hair, but also their stories.”
Moore described the collaboration as a natural extension of her own relationship with beauty and self-identity. “My life has been shaped by love, growth, and new experiences, and my hair has been part of that journey,” she said. “Hair carries our memories, our confidence, and our individuality. There is something incredibly freeing about letting it be itself and allowing it to tell your story. That, to me, is true beauty.”
Amber Zak Yopp, Global Brand President of Kérastase, also emphasised why Moore was the ideal choice. She noted that Moore represents a rare blend of grace, strength, and authenticity that continues to inspire across generations. “Her hair is not just iconic; it symbolises confidence, freedom, and self-expression. Demi reflects the spirit of the Kérastase woman: bold, empowered, and unafraid to be seen for who she truly is.”
With Demi Moore as its new global face, Kérastase reinforces its commitment to celebrating beauty that is personal, powerful, and rooted in authenticity. This sets the tone for a new chapter in the brand’s global storytelling.