CaratLane – A TATA Product, one of India’s most loved jewellery brands and a leader in engagement rings, has launched a new regional brand film titled “Written in the Stars.” The film, featuring popular actor Kayadu Lohar, marks her debut as the brand’s Regional Brand Ambassador. Conceptualised by BBH India, the film continues the creative partnership between the agency and CaratLane.
“Written in the Stars” tells a touching story that blends modern love with the warmth of family and South Indian traditions. The film opens with Kayadu as a young woman who believes she is being taken to meet a prospective groom chosen by her parents. She enters nervously, unsure of what awaits.
However, the mood quickly changes when she discovers the person waiting is not a stranger but her own partner. The emotional twist, lovingly planned by her father and partner, shows how families today are more involved and supportive of modern relationships.
The film ends with the brand’s message: “Commitment is a beautiful thing. Seal it with a CaratLane ring.”
Saumen Bhaumik, Managing Director of CaratLane, shared why this story feels so special. He said, “Proposals don’t follow a script, they happen when the heart is ready. And that moment feels even more special when it happens alongside family, culture, and tradition. Kayadu brings this alive beautifully, and we’re delighted to welcome her as our Regional Brand Ambassador.”
Parikshit Bhattacharya, Chief Creative Officer at BBH India, added that the story reflects today’s relationships, which are modern yet deeply connected to family. He said the film captures the true spirit of commitment and makes the moment intimate, memorable, and authentically rooted in culture.
Customers interested in engagement rings can explore over 400 designs at CaratLane stores across India or visit www.caratlane.com to browse the collection online.
With “Written in the Stars,” CaratLane continues to celebrate real love stories and design jewellery that marks life’s most meaningful moments.