Karan Johar’s jewellery brand, Tyaani, has chosen actress Kalki Koechlin as the new brand ambassador for its latest campaign, Forces of Tyaani. She joins a group of talented women, including Shefali Shah, Tilottama Shome, Rasika Dugal, Jiya Shankar, and Shweta Tripathi, who have all featured in Tyaani’s earlier campaigns.
The Forces of Tyaani campaign celebrates strong, unique, and confident women. In the campaign photos, Kalki appears without makeup, dressed in a boxing robe, wearing beautiful Tyaani earrings and layered polki and diamond necklaces. The message of the campaign is clear—it encourages women to be proud of who they are and to express their personal stories through jewellery.
Karan Johar, the founder of Tyaani Jewellery, said that Kalki perfectly represents the spirit of the Tyaani woman—bold, honest, and true to herself. He explained that, like Kalki, each piece of Tyaani jewellery is crafted with care, emotion, and meaning.
“Our jewellery celebrates women who wear their truth—strong, layered, and completely their own,” he said.
With this new campaign, Tyaani Jewellery continues to focus on individuality, self-expression, and the true beauty of handcrafted design.