Pop star Justin Bieber has officially launched his new fashion brand, Skylrk, and it’s already creating buzz among fans and fashion lovers alike. After months of teasing the brand on Instagram with outfit selfies and glimpses of prototypes, Bieber has finally dropped the collection on Skylrk’s newly launched website.
This is not Bieber’s first step into fashion. In 2018, he co-founded Drew House, a streetwear label recognised for its oversized hoodies, smiley face logos, and cosy loungewear. But Skylrk marks Bieber’s first solo fashion project — and it comes with a fresh, more refined vibe.
The new Skylrk line includes bold-colored hoodies, sculptural sunglasses, beach slides, and beanies, with prices starting at $40.
Designed for comfort and style, the collection plays with bright shades like sky blue, hot pink, and fire red. Unlike Drew House, there are no big logos or flashy graphics. Instead, Skylrk focuses on sleek shapes, eye-catching colors, and standout silhouettes.
One highlight from the launch? Bieber’s “upside-down” sunglasses, priced at $200, already a talking point among fans. He’s also been spotted wearing the brand’s slides on the streets for weeks, adding to the quiet hype.
Interestingly, there was no big launch party or announcement. Instead, Bieber kept things low-key, only posting a few excited Instagram stories saying, “Soooooo exciteddddddd for @skylrk.” He’s letting the products and his massive fan base do the talking.
Helping boost the launch was his wife Hailey Bieber, who wore a yellow Skylrk beach robe earlier this week, giving the brand an instant stamp of cool.
In a world full of celebrity fashion lines, Skylrk feels personal and playful. Whether you’re a Belieber or just love bold fashion, Skylrk offers a fun new way to update your wardrobe.
Check out the full collection now at Skylrk’s official website, and if you’re lucky, grab a pair of those viral sunglasses before they sell out.