Global jewellery house Zen Diamond has named international superstar Jennifer Lopez as its new brand ambassador, marking the beginning of a glamorous new chapter for the brand. Known for its unique fusion of traditional craftsmanship and modern design, Zen Diamond operates across more than twenty two countries, and this collaboration adds a new sparkle to its global identity.
The association began earlier this year during Lopez’s Up All Night tour across Europe and Asia. Captivated by Zen Diamond’s artistry and commitment to creating timeless pieces, Lopez’s admiration for the brand quickly grew into a creative partnership. The collaboration reflects shared values of elegance, empowerment, and contemporary luxury.
The partnership debuts with a striking new international campaign shot in Los Angeles by renowned photographer Norman Jean Roy. The visuals feature Lopez wearing Zen Diamond’s signature pieces, beautifully capturing the brand’s craftsmanship through an elegant balance of glamour, sophistication, and modern flair.
Emil Güzeliş, chairman of the board of Zen Diamond, expressed his excitement about the partnership, saying that working with Jennifer Lopez — a powerful artist with global influence — perfectly represents the brand’s vision. He added that Lopez’s energy and confidence embody the spirit of Zen Diamond’s creations, making this collaboration a significant milestone in the brand’s international journey.
In India, the brand’s growing presence continues to redefine how natural diamond jewellery is perceived. Neil Sonawala, managing director of Zen Diamond India, shared that the country’s dynamic mix of tradition and modern aspiration makes it a key market for the brand. He noted that Zen Diamond’s goal is to make diamond jewellery an everyday expression of individuality and confidence.
With expanding retail stores, strategic global partnerships, and a continued focus on innovation and storytelling, Zen Diamond looks ahead to a luminous future. The collaboration with Jennifer Lopez not only celebrates timeless craftsmanship but also highlights a shared belief in creativity, artistry, and global connection — values that shine as brightly as the diamonds themselves.