Bhima Jewellers has announced Janhvi Kapoor as its new brand ambassador as the century-old jewellery brand looks to strengthen its presence across India. The partnership marks an important step in the company’s journey from a trusted regional name to a nationally recognized jewellery brand.
Known for its rich heritage and craftsmanship, Bhima Jewellers believes Janhvi Kapoor perfectly represents the values of tradition, elegance, and modern style. With her South Indian roots and growing popularity across the country, the actress reflects the brand’s vision of connecting with both loyal customers and a younger generation of jewellery lovers.
Sharing her excitement about the collaboration, Janhvi Kapoor said, “Jewellery has always been an important part of my family’s celebrations and memories.”
“Some of my fondest memories are of seeing jewellery become a part of our family’s celebrations and milestones. It holds stories that are passed down through generations. That’s what makes my association with Bhima Jewellers so special,”she said.
She also praised the brand’s century-long legacy, describing it as a symbol of trust, tradition, and timeless craftsmanship.
A spokesperson for Bhima Jewellers said that jewellery is much more than an accessory. It represents emotions, memories, and family traditions passed down from one generation to the next. The company added that Janhvi Kapoor’s warmth, elegance, and appreciation for her roots make her a natural choice to represent the brand.
With this new partnership, Bhima Jewellers aims to strengthen its connection with customers across India while continuing to celebrate heritage, craftsmanship, and meaningful life moments through its jewellery collections.