Janhvi Kapoor has reached a new milestone in her career by becoming the first Indian brand ambassador for global sportswear giant New Balance. This partnership is not only a personal achievement for the actor but also an important step for the brand, strengthening its presence in India’s fast-growing fashion and fitness market.
Over the years, Janhvi Kapoor has steadily built a strong identity beyond films. While her on-screen performances continue to evolve, she has also emerged as a prominent style icon and fitness-focused personality. Her regular workout routines, fashion-forward appearances, and confident public image have helped her connect deeply with young audiences. This makes her a natural choice for a brand that stands for individuality, performance, and self-expression.
New Balance officially announced Janhvi’s onboarding, highlighting how the collaboration brings together performance, personality, and authenticity. In India, where cinema, fashion, and lifestyle trends often influence consumer choices, the association of a popular actor with a global sportswear brand creates a powerful cultural connection. The brand has long been known for its focus on innovation and comfort, and Janhvi’s modern, evolving image aligns well with these values.
Speaking about the partnership, Janhvi shared that she has always admired New Balance for celebrating individuality and encouraging people to own their stories. She expressed that for her, fashion and fitness are not about following trends but about staying true to oneself. Joining the New Balance family, she said, is an honour and a journey she is genuinely excited about.
From the brand’s perspective, this collaboration goes beyond traditional endorsement. Radeshwer Davar, Country Manager for New Balance India, emphasized that the brand’s partnerships are built on shared vision and creativity. He noted that Janhvi brings not just influence but real inspiration, reflecting the brand’s core values of passion, drive, and evolution. Guart Henwood, Senior Director for New Balance across the Middle East, Africa, and India, also highlighted India as one of the brand’s fastest-growing markets. According to him, Janhvi’s individuality and entrepreneurial spirit perfectly match New Balance’s vision for the region.
Together, Janhvi Kapoor and New Balance aim to shape a confident, inclusive, and modern narrative around sport and fashion, one that resonates strongly with the aspirations of today’s India.