Jang Won-young, the 20-year-old member of popular K-pop group IVE, has been officially named the new global ambassador for BVLGARI, one of the world’s leading luxury jewellery houses. The announcement has created excitement not only among her fans but also in the fashion and entertainment world.
Why BVLGARI Chose Jang Won-young
In its official statement, BVLGARI praised Jang Won-young’s bright energy, positive attitude, and fearless spirit as the key reasons behind the partnership. The brand explained that her ability to keep growing and taking on challenges reflects BVLGARI’s own DNA of elegance, innovation, and boldness.
Jang’s Excitement for the Role
Jang Won-young also expressed her happiness about the collaboration. She said,
“With BVLGARI, I want to awaken my full potential and freely and boldly expand my own possibilities. Please look forward to the dazzling journey I will embark on with BVLGARI.”
Her words show how much this role means to her personally, and how she sees it as more than just a brand partnership—it’s an opportunity to grow and inspire.
First Appearance as Ambassador
Her first official appearance as BVLGARI’s ambassador will take place at the BVLGARI Kaleidos: Color, Culture, and Craftsmanship Exhibition in Tokyo this September.
This special event, being held at The National Art Center, Tokyo, will run until mid-December. It is expected to be BVLGARI’s biggest and most ambitious exhibition ever in Japan, showcasing nearly 350 masterpieces. These will include high jewellery, luxury watches, and immersive art installations.
The exhibition will also highlight the connection between Roman opulence and Japanese artistry, even featuring works from modern female artists. It is not just a fashion showcase, but a cultural moment that blends history, craftsmanship, and innovation.
A Perfect Match
Jang Won-young has long been admired for her elegance, confidence, and ability to shine in various worlds, whether it’s on stage with IVE, in high-fashion photo shoots, or now in luxury jewellery campaigns. Many believe she is the perfect muse for BVLGARI, as her image strongly resonates with the brand’s identity of bold elegance and timeless beauty.
What This Means for Fans and the Brand
For fans, this partnership is another proud moment, as Jang Won-young continues to represent K-pop globally. For BVLGARI, it signals a new era of connecting with younger audiences, especially in Asia, where her influence is massive.
With her charm and BVLGARI’s legacy, the collaboration is poised to make a meaningful impact in the global fashion and luxury market.