Hero MotoCorp has chosen Ishaan Khatter as the new brand ambassador for its Xoom scooter range, aiming to connect more with younger people. The company also launched a campaign with Khatter, featuring a fresh take on a classic Bollywood song and the catchy line “Xoom Xoom Xoom Baba.”
The campaign highlights what Xoom stands for: speed, agility, and self-expression. In the ad, Khatter shows both energy and charm, switching between fast rides and fun, playful scenes. The story follows a spontaneous scooter date, mixing excitement with a touch of romance to appeal to younger viewers.
Aashish Midha, Head of Marketing at Hero MotoCorp, says this partnership is a smart match. The Xoom is made for modern riders, with a sporty look, strong features, and a bold presence on the road. Choosing Ishaan Khatter, who is known for his lively personality and appeal to young people, fits this image.
Khatter pointed out that the campaign mixes nostalgia with a modern vibe. The new version of the song, along with bright visuals, makes it feel both familiar and new. The goal is to keep the tone natural and engaging, not forced.
The Xoom range includes models such as the Xoom 110, Xoom 125, and Xoom 160, all aimed at riders who want both performance and style. Features such as quick acceleration, big wheels, LED projector headlights, and front disc brakes improve how the scooter looks and works.
This step is part of a bigger trend where car and bike brands focus on cultural relevance, not just features. By choosing a young ambassador, using music, and telling a lifestyle story, Hero MotoCorp wants Xoom to be seen as more than a scooter. It’s meant to be part of daily, expressive riding.