Infinix has reached a major milestone by naming YUNA, a member of the K-pop group ITZY, as its first Global Brand Ambassador. This news comes alongside the global launch of the flagship NOTE 60 SERIES, signaling a bold step toward premium innovation and global cultural influence.
This partnership reflects Infinix’s philosophy, “Joy Tech, Beyond Limits,” which views technology as more than just hardware. It’s a platform for creativity and self-expression. By partnering with YUNA, known for her bold stage presence and youthful confidence, Infinix reaches a generation that values both performance and personality.
YUNA said this collaboration lets her connect with fans in a new way, focusing on joy, courage, and authenticity, values that fit well with the brand’s evolving story.
This ambassadorship comes as Infinix steps into the premium smartphone market. The NOTE 60 SERIES is a major upgrade, featuring Qualcomm’s Snapdragon technology, design input from Italian automotive icon Pininfarina, and immersive audio powered by JBL.
This ecosystem approach demonstrates Infinix’s goal to compete beyond specs, focusing on the overall user experience. From processing power to design details, the NOTE 60 SERIES marks the brand’s move toward flagship-level sophistication.
For Infinix, partnering with YUNA is more than a celebrity endorsement. It’s a cultural match. As the youngest member of ITZY, YUNA stands for reinvention, discipline, and self-expression, qualities that resonate with digital-native consumers worldwide.
TT Liu, CMO of Infinix Mobility, said this collaboration is about more than just advanced features. It’s about sharing stories of how technology brings joy and helps people shine in their own way.
Founded in 2013, Infinix has grown to over 70 markets across Africa, Latin America, the Middle East, South Asia, and Southeast Asia. Known for accessible innovation, the brand is now moving into higher-tier markets.
The NOTE 60 SERIES and YUNA partnership symbolize this change, combining cutting-edge engineering with cultural influence to boost the brand’s appeal among tech-savvy young people.
Infinix’s broader ecosystem, including smartphones, earbuds, smartwatches, laptops, tablets, and smart TVs, supports its long-term goal of creating immersive digital lifestyles. With YUNA leading the way, the brand sees technology as a tool for identity, creativity, and bold self-expression.