Indē Wild, the beauty brand co-founded by entrepreneur and influencer Diipa Büller-Khosla, has officially launched in the United States through a key partnership with Sephora. This step is a major milestone for the India-born brand as it continues to grow globally.
The brand launched on Sephora.com on March 3, 2026, and will be in 178 select Sephora stores across the US starting March 13.
This move marks a big change for indē wild, which began as a digital-only brand. Now, with Sephora’s support, it’s stepping into the global retail scene.
This launch also puts indē wild in a select group of Indian-founded beauty brands that have made it into Sephora’s US stores.
Products Combining Ayurveda and Modern Science
Through Sephora, indē wild will introduce a carefully selected range of skincare and haircare products to American consumers.
The lineup includes:
- Champi Pre-Wash Treatment Hair Oil
- Champi Bond Repair Shampoo
- Champi Bond Repair Conditioner
- Moonlight Scalp Serum
- Sunset Restore Bakuchiol Serum
- Sunrise Glow 15% Vitamin C Complex Serum
- Luminary Eye Concentrate
- Dewy Lip Treatment
These products blend traditional Indian herbs with modern cosmetic science, showcasing the brand’s unique approach called “Ayurvedistry™.”
The launch comes at a time when global interest in Ayurvedic beauty products is growing rapidly. Industry estimates suggest that the Ayurvedic cosmetics market could grow from $1.83 billion in 2025 to $2.09 billion in 2026, showing a strong annual growth rate of about 14.5 percent.
This growth is mainly driven by consumers looking for natural ingredients and traditional wellness methods.
Co-founder Diipa Büller-Khosla said the Sephora partnership marks an important chapter for the brand.
She explained that indē wild was founded on the belief that Ayurvedic wisdom and clinical science can combine to create effective beauty products. Bringing this idea to Sephora shows that culturally rooted beauty brands have a strong place in the global market.
Büller-Khosla also noted that the launch reflects a bigger shift in the beauty industry, where Indian beauty is gaining recognition worldwide rather than being seen as a niche category.
Founded in 2021, indē wild began as a direct-to-consumer brand and quickly built a global following. By 2025, it reached about $12 million in annual recurring revenue.
The brand raised $5 million in funding led by Unilever Ventures, with SoGal Ventures and True Global Ventures also participating. This investment helped fuel the company’s growth and international retail plans.
Before entering the US market, indē wild partnered with Sephora UK in September 2024, marking its first luxury retail collaboration. The brand reported an impressive 677 percent quarter-on-quarter growth following that launch.
With the US launch, the company expects strong growth in the next few years. indē wild aims to hit $20 million in annual recurring revenue by the end of 2026 as it expands internationally.
The Sephora partnership points to a bright future for the brand and shows the rising global influence of Indian beauty.