Huda Beauty has made its first move into the fragrance world with the launch of Easy Bake Intense Eau De Parfum. To celebrate, the brand hosted a big event at London’s Outernet, featuring digital displays, live shows, and theatrical elements to introduce the new scent in a memorable way.
The event included huge digital screens, performances by The Pussycat Dolls and Central Cee, and a standout entrance from founder Huda Kattan, who surprised everyone by stepping out of a giant perfume bottle. This immersive show highlighted the brand’s focus on creating experiences and telling stories through beauty.
Easy Bake Intense Eau De Parfum takes inspiration from the scent of Huda Beauty’s well-known Easy Bake Loose Powder, now reimagined as a complete fragrance. The perfume is described as a rich floral gourmand, made to feel bold, indulgent, and long-lasting.
The fragrance starts with juicy wild cherry notes, then moves into a warm mix of white florals, cinnamon bark, and creamy caramel milk. It finishes with a smooth vanilla bourbon base, giving it a sweet but sophisticated scent that lasts all day.
Huda Beauty says the fragrance was created after more than 100 versions, in close collaboration with well-known perfumer Hamid Merati-Kashani. The team paid close attention to every detail to deliver what they call a rich, intense, and unforgettable scent.
Huda Kattan said she wanted the fragrance to feel “rich, sexy, and intense,” and stressed that true self-expression should never seem like “too much.” This bold spirit shows up in both the scent and the launch campaign.
Huda Beauty also shared results from consumer testing. Most people who tried the perfume said it leaves a noticeable scent all day and that they got compliments while wearing it.
The launch of Easy Bake Intense Eau De Parfum marks a big step for Huda Beauty, bringing one of its most popular makeup products into a new area. By blending beauty, fragrance, entertainment, and immersive marketing, the brand is building a lifestyle identity that extends beyond cosmetics.
With more celebrity beauty brands entering fragrance, Huda Beauty’s new release stands out as both a sensory experience and a full brand experience focused on confidence, glamour, and individuality.