Actor Hrithik Roshan, widely admired for his disciplined lifestyle and commitment to fitness, has joined hands with nutraceutical brand Own Your Body (OYB) as its new brand ambassador. The partnership highlights a shared vision of promoting mindful wellness through safe, natural, and science-backed solutions.
Founded by Rama Krishna Reddy, Ravi Krishna Reddy, and Srinivas Reddy, OYB has quickly emerged as a trusted name in the wellness space, offering nutraceuticals designed for modern lifestyles. With Hrithik Roshan at the forefront of its campaigns, the brand aims to inspire millennials and working professionals to take control of their health with balance and discipline.
For OYB, wellness is more than a trend, it’s about building daily habits that support long-term health. The brand’s portfolio includes stress relievers, energy boosters, and daily wellness supplements crafted from natural, vegan, and organic ingredients. Developed by AYUSH scientists and tested in NABL-accredited labs, OYB products are sugar-free, gluten-free, and free from artificial fillers, ensuring transparency and safety for consumers.
“Consumers today are more conscious than ever, but often face nutraceutical products that lack transparency or consistency. At OYB, we are filling this gap with safe, natural, and science-backed solutions. Hrithik was the natural choice for us; his discipline, balanced lifestyle, and mass appeal resonate strongly with our mission,” said Rama Krishna Reddy, Co-founder & CEO of Own Your Body.
Hrithik Roshan shared why this association felt authentic to him:
“Health, for me, has always been about balance, discipline, and making small, right choices every day. That’s why I connected with Own Your Body, a brand that keeps wellness simple and effective. Together, we want to inspire people to focus on what they put into their bodies as the first step towards real fitness.”
With Hrithik onboard, OYB is set to strengthen its digital-first presence and expand into new wellness categories. By combining scientific credibility, natural ingredients, and a strong lifestyle-driven narrative, the brand aims to redefine how Indians perceive everyday health and fitness.
Currently available through leading marketplaces, quick-commerce platforms, and OYB’s direct-to-consumer website, the products are positioned as accessible, high-quality essentials for the health-conscious consumer.