CLEAR Premium Water has launched a new TV campaign titled “Pani Ho To Clear,” featuring Hrithik Roshan as its brand ambassador. The campaign aims to raise awareness of fake bottled water products and stresses the importance of authenticity and consumer safety in the packaged drinking water market.
The TV commercial uses humour and familiar cultural references to convey its message, highlighting the brand’s focus on trust, transparency, and quality. As competition rows increasing and imitation products become more common, the campaign encourages people to pick verified, reliable drinking water brands.
Speaking about the campaign, Hrithik Roshan said, “Over the last three years, I’ve been witness to Clear’s commitment to quality. I admire their authenticity and drive to deliver safe drinking water to their consumers. I’m happy to be a part of their campaign that puts customer safety at the forefront.”
The company says the campaign is more about educating consumers than competing with other brands. Founder and CEO Nayan Shah said the goal is to rebuild trust and remind people of the importance of authenticity in everyday products like drinking water.
“This campaign is not about winning against competition, it’s about standing up for the consumer,” Shah said. “In a space where imitation can blur perception, our responsibility is to restore clarity, reinforce trust, and remind people that when it comes to water, authenticity isn’t a choice, it’s a necessity.”
This campaign builds on CLEAR Premium Water’s efforts to strengthen consumer confidence and address worries about fake products and quality standards in the packaged drinking water industry.