House of McDowell’s Soda, in collaboration with Publicis Groupe India’s Team Spirit, has unveiled its latest campaign, Yaaron Wali Baat 2.0, continuing its long-standing celebration of friendship, or “Yaari.” Titled Karo Kuch Pehli Baar Jab Saath Hon Yaar, the campaign focuses on the magic of first experiences shared with friends, the kind that turn into cherished stories and lasting memories.
The new film features brand ambassador Kartik Aaryan, who perfectly embodies the spirit of youthful camaraderie that McDowell’s Soda stands for. The narrative begins with Kartik encouraging a hesitant friend to try something new, a powerful metaphor for the courage and confidence that true friendship brings.
What follows is a series of imaginative, high-energy moments where Kartik humorously reimagines some of the world’s greatest “firsts” — from landing on the moon to inventing social media, all made possible by the power of friendship. These playful scenes not only bring humor and heart to the campaign but also reinforce a deeper message: that when friends come together, even the impossible becomes achievable.
Speaking about the campaign, Varun Koorichh, Vice President and Portfolio Head – Marketing, Diageo India, said, “Friendship has always been at the heart of House of McDowell’s Soda, and with Yaaron Wali Baat 2.0, we’re taking that legacy forward for a new generation. The firsts we share with friends are often the ones that shape us the most. Young people today value meaningful experiences over mere achievements.
Through this campaign, we want to inspire them to create those unforgettable stories together. With Kartik bringing this to life, Yaaron Wali Baat 2.0 is not just a film, it’s an invitation to celebrate friendship in its purest form.”
Kartik Smetacek, Chief Creative Officer at Saatchi & Saatchi India, explained the creative direction behind the campaign: “The brief was to reinterpret McDowell’s ‘yaari’ promise for the next generation. We realized that many of our life’s firsts happen with friends, from the first road trip to the first adventure. We wanted to showcase that idea on a grand, yet relatable stage. By blending humor with heart, the campaign gives friendship a new, modern identity while keeping it light and fun.”
Actor Kartik Aaryan, who has been the face of the brand for several years, shared his connection to the campaign: “My journey with House of McDowell’s Soda has always been about celebrating the magic of Yaari. What makes Yaaron Wali Baat 2.0 special is how those moments with your friends can change you, they give you courage, bring out your best, and become memories you’ll treasure forever. For me, the spirit of Yaari is not just about the fun; it’s about the bond that lasts.”
With Yaaron Wali Baat 2.0, House of McDowell’s Soda continues to evolve as a brand that represents vibrancy, positivity, and connection. The campaign spans multiple platforms, including social media, outdoor advertising, and in-store activations, creating an engaging and emotionally resonant experience for audiences.