Victoria’s Secret has turned up the romance this season with a new Valentine’s campaign starring Hailey Bieber. The model and Rhode founder is one of the faces of the brand’s latest collection, bringing modern, stylish energy to the classic idea of Valentine’s fashion. The campaign, titled “A Very VS Valentine’s,” celebrates confidence, elegance, and the joy of dressing up for the season of love.
In the newly released images, Hailey wears a soft pink floral lingerie set that conveys romance and freshness. One of the most talked-about shots shows her lying down with loose hair and full glam makeup, creating a mix of softness and strength that suits her style. The visuals were shot by photographer Adrienne Raquel and styled by Gabriella Karefa-Johnson, with every detail designed to bring the campaign to life.
As soon as the images were shared online, they quickly went viral. Fans flooded social media with praise, calling Hailey an “icon” and celebrating her role in the campaign. Many admired how naturally she fits into the Victoria’s Secret world, while still bringing her own modern influence. Her ability to connect fashion, beauty, and pop culture has made her a powerful figure in today’s style landscape.
For Victoria’s Secret, this campaign is more than a seasonal launch. It reflects the brand’s ongoing effort to connect with a new generation of shoppers who value classic glamour and modern identity. By choosing Hailey Bieber, the brand taps into a global audience that follows her as a model, businesswoman, and trendsetter.
With “A Very VS Valentine’s,” Victoria’s Secret blends romance, fashion, and star power, making this Valentine’s season feel fresh, stylish, and truly unforgettable.