Honey-based beauty brand Gisou has announced Rosie Huntington-Whiteley as its first global brand ambassador.
The model, actress, and entrepreneur will lead the launch of Gisou’s newest product, the Honey Milk 5-in-1 Styling Cream, which hits stores this Wednesday.
Founder Negin Mirsalehi said Rosie was the perfect fit for the brand. “She’s a true style icon with a loyal community. She’s always loved Gisou and, of course, her hair is really iconic. This partnership was a natural step for us,” she explained.
Rosie echoed the sentiment: “Hair has always been a powerful form of self-expression for me. I admire Gisou’s commitment to quality, heritage, and innovation. This partnership feels like a natural fit.”
The new Honey Milk Styling Cream is designed to give flexible hold, hydration, frizz control, shine, and heat protection for up to three days. Priced at $29, it contains honey from the Mirsalehi Bee Garden, milk protein, and hyaluronic acid, making it what Gisou calls “the skinification of hair.”
The campaign, fronted by Rosie, celebrates hair as a personal accessory and a key part of identity. Gisou, already strong in markets like the U.S. and Europe, continues to expand globally, with upcoming launches at Space NK in London.
With this partnership and new product line, Gisou is poised to strengthen its position in both hair care and beauty.