Gargi by P N Gadgil and Sons (PNGS), one of India’s leading fashion jewellery brands, has officially renewed its partnership with actress and influencer Mithila Palkar for 2026. This is the second consecutive year of their collaboration, highlighting a relationship based on shared values, aesthetic alignment, and a strong emotional connection with customers, not just marketing.
The decision to retain Palkar demonstrates the brand’s commitment to building meaningful, long-term relationships rather than one-time promotional alliances. Since Mithila joined Gargi as its face in 2024, the partnership has evolved. Her presence has helped the brand communicate authenticity, versatility, and effortless elegance, qualities modern Indian women seek in fashion jewellery.
According to the brand, Palkar’s relatable personality and ability to balance cultural roots with a modern outlook made her the ideal ambassador. Her influence has strengthened Gargi’s appeal among young consumers and maintained trust with traditional jewellery buyers.
Aditya Modak, co-founder of Gargi by PNGS, said extending Mithila’s association was both a strategic and emotional decision. He noted that Palkar embodies Gargi’s timeless style and easy elegance, and that customers connect with her because she reflects their aspirations. Modak emphasised that this partnership has grown beyond a typical brand-ambassador engagement and has become a meaningful collaboration that will support the brand’s expansion in 2026.
As Gargi prepares to expand across India by opening new stores and strengthening its shop-in-shop model, the brand believes that a consistent, credible face is essential. Palkar’s strong digital influence, engaging personality, and appreciation for craftsmanship align with Gargi’s mission to offer high-quality, accessible fashion jewellery.
Speaking about the renewed collaboration, Mithila Palkar said her association with Gargi feels natural and is closely aligned with her values. She expressed pride in representing a brand that celebrates individuality while staying rooted in Indian culture.
Since Palkar began her journey with Gargi, the brand has seen increased visibility, deeper customer engagement, and a clearer identity in the competitive jewellery market. Powered by the 200-year legacy of P N Gadgil & Sons and a market capitalisation of over INR 1,100 crore, Gargi continues to strengthen its position in Maharashtra and nationwide. As and step into 2026, the renewal of this partnership symbolises Gargi’s larger vision: to build enduring relationships with its ambassadors, customers, and the communities it serves. What began as a marketing collaboration has now become a strong, strategic alliance, one that is expected to shine even brighter in the year ahead.