Bvlgari, the Italian luxury jewelry brand, has named actress Florence Pugh as its newest Brand Ambassador. She joins a growing list of well-known global stars.
Florence Pugh, who has been nominated for an Academy Award, joins other ambassadors like Dua Lipa, Anne Hathaway, and Lisa. This move strengthens Bvlgari’s ties with modern icons known for creativity, confidence, and individuality.
Florence Pugh shared her excitement about joining the respected jewelry brand as their new ambassador.
“Becoming a Bvlgari ambassador is about more than wearing extraordinary jewelry. It’s about being part of a legacy that celebrates fearless female artistry, where every creation tells a story. I’m honored to partner with a Maison that allows me to express my individuality while embodying its spirit,” said Pugh.
Bvlgari praised Florence Pugh for her authenticity, versatility, and strong screen presence. The brand called her one of the most influential voices of her generation and noted how she captivates audiences both in films and at red carpet events.
Florence Pugh is known for her roles in films like Little Women, Midsommar, Don’t Worry Darling, Oppenheimer, and Dune: Part Two. She is respected in Hollywood and is also recognized for her bold fashion and unique style, which makes her a great match for Bvlgari.
Florence Pugh has often worn Bvlgari jewelry at major events like the Academy Awards and the Vanity Fair Oscar Party. The brand’s pieces have matched her bold red carpet looks.
This announcement comes as Florence Pugh prepares for a busy year. In 2026, she will star in and produce Netflix’s East of Eden, and return as Princess Irulan in Dune: Part Three and as Yelena Belova in Avengers: Doomsday.
With many high-profile projects and a reputation for creativity, Florence Pugh’s partnership with Bvlgari shows the brand’s support for strong, independent women who inspire people everywhere.
As Bvlgari’s newest Brand Ambassador, Florence Pugh will take part in future campaigns and global events. She brings her own style, confidence, and modern touch to the well-known luxury jewelry brand.