Stella McCartney has launched the first phase of a major new campaign for the Ryder bag, calling it the “first chapter,” hinting that more exciting moments will follow. Actress, activist, and entrepreneur Eva Mendes leads this chapter, bringing her elegance and sense of purpose to the spotlight.
The campaign is made more special by the person behind the camera. The portraits were captured by Stella’s sister Mary McCartney, giving the project a warm family connection. Stella McCartney says later phases of the campaign will feature “house friends” who reflect the brand’s values and the spirit of the modern woman.
According to the company, these portraits bring together inspiring figures who represent creativity, community, conscience and craftsmanship, qualities that define the Stella McCartney woman.
Vegan Luxury Bags
The Ryder bag debuted on the Summer 2025 runway and quickly became one of the most talked-about pieces of the season. Its curved silhouette was inspired by the gentle line of a horse’s neck and back, a nod to Stella’s lifelong love for riding.
The Ryder is more than a beautifully shaped bag. It stands for the brand’s commitment to responsible design. It is made entirely from vegan materials, using recycled and grape-based alternatives to leather and finished with recycled brass hardware. Even the glue is vegan. The result is a luxury handbag that reflects innovation, craftsmanship and compassion.
The Ryder campaign arrives during an active moment for the brand. Last month, Stella McCartney presented a collection at Riyadh Fashion Week. Shortly before, the brand announced a distribution partnership with Reliance Brands to expand further into India.
The company also appointed a new CEO in September. Tom Mendenhall, who previously held leadership positions at Ralph Lauren, Tom Ford and Gucci, is now leading Stella McCartney into its next chapter of growth.
The Ryder joins Stella McCartney’s long-standing collection of fully vegan designer handbags. The brand has never used animal leather. Every bag is handmade in Italy using next-generation conscious materials that feel luxurious, last and cause no harm to animals.
Falabella
The Falabella is the original vegan luxury handbag and remains one of the brand’s most iconic designs. The collection includes totes, crossbody bags, wallets and card holders. Every piece features distinctive chain detailing and is crafted from innovative vegan materials.
Stella McCartney Logo Bags
The Stella Logo collection includes shoulder and tote bags in a wearable, energetic palette. These styles offer a modern yet timeless appeal and effortlessly elevate any outfit.
Together, these collections reflect the brand’s philosophy. Nature inspires the designs, and every decision is made to protect it.
With Eva Mendes leading the first chapter of the Ryder bag campaign, Stella McCartney begins a storytelling journey that will continue with new faces and fresh perspectives. The launch brings together family creativity, sustainable innovation, and authentic style.
The Ryder represents the future of luxury. Beautiful. Responsible. Modern. And completely vegan.