Calvin Klein has announced Spanish singer-songwriter Rosalía as the new face of its Euphoria Elixirs fragrance line, marking a bold evolution of one of the brand’s most iconic scent families. The launch introduces three new perfumes crafted at the highest fragrance concentration ever created by Calvin Klein Fragrances.
Rosalía, whose full name is Rosalia Vila Tobella, first collaborated with Calvin Klein in September 2025 for a widely discussed underwear campaign. Her return signals a deepening relationship between the global fashion house and the genre-defying artist known for blending flamenco roots with contemporary pop and experimental sounds.
The Euphoria Elixirs collection includes three distinct scents: Magnetic Elixir, a musky vanilla; Bold Elixir, an oakwood vanilla; and Solar Elixir, a mango-infused vanilla. While each fragrance carries its own character, vanilla remains the signature thread running through the line, creating warmth and sensuality across all three variations.
In a statement, Rosalía described the collection as “full of energy, possibility of expression and versatility.” She highlighted her personal love for vanilla notes, noting that they offer a comforting, familiar feeling on the skin. The collaboration, she added, felt like a natural reunion with a creative team she deeply admires.
The campaign, photographed and directed by Carlijn Jacobs, captures Rosalía’s magnetic presence in a series of visually striking images and film. The accompanying campaign video features the track “Dios Es Un Stalker” from her 2025 album Lux, reinforcing the fusion of music, mood, and scent.
The fragrances launched simultaneously on Calvin Klein’s global e-commerce platform and with select retailers worldwide. Available in 100 ml, 50 ml, 30 ml, and 10 ml formats, the Elixirs are positioned as a more concentrated, intensified interpretation of the original Euphoria DNA.
Founded in New York in 1968, Calvin Klein has grown into a global lifestyle powerhouse spanning underwear, denim, apparel, accessories, home, and fragrance. In 2024, the brand reported approximately $9 billion in global retail sales. It operates under the umbrella of PVH Corp, which also owns Tommy Hilfiger and maintains a presence in more than 40 countries.
With Rosalía as its muse, Euphoria Elixirs aims to capture a new generation’s desire for intensity, individuality, and bold self-expression — bottled in its most potent form yet.