EssilorLuxottica and Meta have officially introduced the next-generation Ray-Ban Meta smart glasses in India, bringing advanced AI-powered wearable technology to one of the world’s fastest-growing tech markets. This launch follows the strong response to the first Ray-Ban Meta glasses earlier this year.
The new ‘Gen 2’ Ray-Ban Meta glasses feature several upgrades to improve performance, style, and everyday usability. The glasses now offer longer battery life, an ultra-wide 3K Ultra HD video camera, and new seasonal colour options to appeal to fashion-forward users. They also feature a five-mic system, open-ear speakers, and completely hands-free video recording, making them ideal for creating content on the go.
Designed for India, With Hindi Support
Understanding the importance of language accessibility, Meta has added Hindi as a preferred language option for all features, making the glasses more user-friendly for Indian consumers.
Adding to the excitement, Bollywood star Deepika Padukone has joined Meta AI’s global lineup of celebrity voices. Users can now hear her voice in English while interacting with Meta’s AI assistant—placing an Indian icon alongside global celebrities in Meta’s voice ecosystem.
A Strong Response From Indian Consumers
“The launch of Ray-Ban Meta in India redefined what consumers expect from eyewear, blending timeless style with intelligent technology,” a company spokesperson said. “With Gen 2, we’re building on that success by delivering an even more elevated and intuitive experience.”
The launch reflects India’s growing appetite for smart, connected wearable devices. The response to the first drop demonstrated enthusiasm from both tech enthusiasts and Ray-Ban loyalists, prompting EssilorLuxottica and Meta to expand their offerings in the market.
A Landmark Year for EssilorLuxottica
The launch of the new Ray-Ban Meta glasses is part of EssilorLuxottica’s broader 2025 strategy in smart wearable innovation. This year, the company:
- Expanded the Ray-Ban Meta range and introduced its next generation.
- Launched the first Oakley Meta HSTN.
- Achieved FDA clearance and EU certification for Nuance Audio.
- Acquired Pulse Auditions.
- Partnered with Politecnico di Milano to launch an interdisciplinary program focused on smart wearable technology.
These milestones highlight the brand’s commitment to shaping the future of wearable tech and preparing the next generation of innovators.
With the arrival of the Ray-Ban Meta Gen 2 in India, consumers can now experience a stylish blend of fashion, AI, and cutting-edge technology right in their eyewear.